If you have a website or blog, or your field is closely related to the Internet, you really need to know a number of terms that are related to search engine optimization (SEO – Search Engine Optimization). We’re talking about terms that are used in articles about web promotion and optimization
So, going through the terms below represents the first step in understanding how to promote a blog / site and also the basis for further studies.
1. SEM or Search Engine Marketing
Products, services, marketing activities aimed at positioning a website or blog as high as possible in search results. SEM is divided into two subcategories: SEO and PPC.
SEO – Search Engine Optimization is the way websites are optimized to appear in organic results of search engines.
PPC – Pay Per Click refers to buying links on search engines. Clicks come from sponsored listings.
Also calledinlink or simply link is a link, a backlinkis a reference from another site directly to your website. Backlinks are very important for seo optimizationbecause it directly affects the page rank of any web page, thus influencing position in search results.
A page rank is a number from 0 to 10 calculated based on an algorithm used by Google to estimate the quality of web pages.
A linkbait is represented by an article on a website or blog designed to attract as many backlinks (for improving page rank) as possible. Most of times it’s an article, but can also be a clip, a picture, a questionnaire or anything else.A classic example of linkbait are“top ten” articles.
A link farm is a group of sites in which each site sends links to all the other sites in order to artificially increase page rank. This method was effective in the early search engines, but it’s seen as a spam technique and thus besides not helping, it can lead to penalties.
6. Anchor Text
An anchor text is the text of a backlink you can click to get to the page. This text is important because Google associates these keywords with your site content.
NoFollowis the attribute of a link used by many site owners to signal to Google that they do not recommend the website of the link in question or are not willing to help it increase page rank. This happens with links in comments or in the case of sponsored links. When Google sees nofollow,it simply ignore the link in calculating the page rank or search algorithms.
8. Title Tag
Title tag is just the name of the website and is one of the most important factors for the Google search algorithm Ideally, a page name shoulb be unique and contain the main keywords in the page.
9. Meta Tags
Just like the title tag, meta tags are used by search engines to provide more information on the content page. Meta tags are placed in the HTML header so they are not visible to site visitors, instead being read by search engines. The most important meta tags are keywords and description.
10. SERP or Search Engine Results Page
This is the page you see when you search on Google by keyword. The amount of traffic your website will receive depends largely on the position in the list.
When Mark decided to change his line of work five years ago, he knew very little about seo optimization. But after attending classes, conferences about SEO and online marketing, Mark realized he had been able to turn a simple hobby into a successful career.