If you’re a smart Internet marketer, you’ve probably figured out by now that link building strategies that are not executed properly can be even more dangerous than the black hat techniques, like paid links. This is the reason why good-intentioned but not well thought out link building strategies have caused a major drop in the rankings of various websites.
It doesn’t matter if you use a strategy that has a shade of white, black or even grey, be sure that your strategy doesn’t even look like a link spam, or you may end up paying a heavy price for your ignorance.
The worst hit sites by the recent Penguin update are the ones that have highly aggressive links profiles. Although inferior quality links and highly unnatural anchor texts almost go hand in hand, still the primary focus for now has been on the appearance of the anchor text.
To make sure that your link profile doesn’t give the hint of a link spam, inviting the wrath of Google, given below are a few linking methods that you must choose to avoid:
Linking to Blog Networks and Guest Blogs That Are Not Executed Properly
Contributing to low-quality guest blogs almost appears to be a blog network spam that Google hates. Blog networks are the fake blogs where members pay or contribute content to get the links for their sites. Every blog on these networks uses “inorganic” anchor text for terms that are commercially valuable and link to random external sites several times. The content on these blogs have a fixed words to links ratio and almost all the backlinks to these networks are spam.
When you’re talking about a quality blog post or a quality blog, they never care about the word count or spoil the post by excessive linking. Sure, guest blogging is seen as a good white hat technique but when the backlink profile reveals an array of low-quality guest post, it seems highly similar to the linking profile of a website that uses automated blog networks.
Hence, it is best to stay away from blog networks as well as low-quality inorganic guest posts that don’t look natural. Guest blogging for legitimate sites that maintain high quality standards is the best way to go. If you’re too hard pressed for time or don’t have enough resources for guest posting yourself, http://www.submitcomfort.com/ can help you in your endeavors.
Paid Links in Content
Okay, there’s no sure shot way to check every link you paid for. But when you do this is bulk, it becomes easier to detect what you’re really up to. A lot also depends on the sites/blogs where you’re buying the links.
Any unwanted attention drawn by your buyer towards their own website, or if your seller makes it obvious in any way that they are selling the links on their site, can actually backfire your efforts and penalize your site.
So when you’re buying links, it’s important that not only you but also all other people involved, from whom you’re buying or selling links, know what they’re doing. Don’t expect to seek forgiveness from Google if you’re caught in this practice.