The newest updates to the Google search engine algorithm will influence the SEO strategies that you have to use if you want your website to go places. The Panda and Penguin updates to Google’s system are going to make it so you have to use new methods for getting your site to be easier to find.
A Panda SEO package should come with these points. They should involve several future strategies dedicated to making your site run well with Google’s new system.
The first strategy is to get the best possible content for your website. This includes creating unique and interesting content that you could take advantage of.
Part of this involves making sure that everything you have is well-written. This includes making sure that you don’t over-optimize articles or copy and paste things onto your site. Unique content that has more fiber to it is clearly the way to go.
Engagement is Needed
There is also the need to think about how you will be communicating with people. SEO plans under the new algorithm should involve allowing people to engage with what you are writing about.
Ideas for engagement can include allowing people to interact with you through social media sites. You can also create a blog where you can post ideas and allow people to respond to them through comments. A forum may be added too. These can all be added to make a site more attractive to people who want to get in touch with you.
Optimization Must Be Controlled
Unique content is just as important as quality content. This includes making sure you don’t copy the same keywords over and over again throughout your content. That might be seen as something you’d do just to take up space to fill a word count quota.
The Panda and Penguin update has made it so you websites that are over-optimized will be penalized. Therefore, it’s best to work with any keywords you have as carefully as possible. Using keywords at the start and end is good enough. Keyword stuffing will no longer be welcome on Google.
You must do this with more than just the content on your website in mind. You must also do this with regards to the meta tags and image tags that you have. Google will take a look at all of these features on your site when figuring out how optimized your site is.
The links to and from your site also have to be used carefully. A new SEO plan must involve getting rid of all non-organic links that your site is involved with. Links that could be interpreted as spam must also be avoided.
You have to be sure that you are using the right ideas when you are getting your Panda SEO package ready. This all needs to be done to make it easier for you to take advantage of the new algorithm that Google is using.
Subodh is a SEO expert with over 6 years of experience under her belt. He is a contributor for the website, http://www.seocreations.com, the #1 SEO Company in India.