Tim Cook released an apology letter addressed for all of those users who have installed the latest iOS 6 operating system on their iDevices, most especially for new sixth generation iPhone 5 users. If we are to analyze the content of the apology letter, there are three parts of it. First, of course a CEO of Apple humbly telling all their followers how apologetic he is for the buggy iOS 6 maps that caused frustrations and dismay for those who have used the app. This is a clear indication and admission that something went wrong with the new maps from Apple. Next is the promise that Apple will work on fixing the bugs and deliver it back to the customers – hopefully better. And the last is recommending users to utilize other map applications instead such Bing, MapQuest and Waze, or use Google or Nokia maps.
Here’s the letter published from Tim Cook about their iOS 6 Maps:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
A geographical application showing the map of the world down to the little detail is really a huge project and needs not only millions but billions of data. This is only achievable with the efforts of both users and Apple. Google Maps have been with Apple since 2007 and now with their first attempt to step out from Google and building their own version – first impression wasn’t that really good for many.
For those who haven’t tried yet what were those bugs seen on the iOS 6 maps, TheVerge sums it all on their video.