If you are a business owner or work in marketing, you must be aware of the importance of social media in your marketing strategies. Even more important is integrating new techniques of email marketing with social media to maximize your marketing efforts and get your product or service the attention it deserves. With social media changing the way we do business, customer contact is changing with it. More than ever before, small business owners are taking charge in their marketing campaigns and setting personalized parameters on how they want their brand to be promoted.
Equipping your business with the right marketing strategies and email campaigns will optimize your user experience as well as build a following. Try out these simple steps in developing your own marketing structure.
A lot of small businesses use this method, such as with JangoMail email marketing, and most have social media accounts, like Facebook and Twitter. Both are truly effective marketing techniques, but the magic happens when email marketing and social media are integrated. Until now, the techniques have operated independently of each other. The key is to create effective content that appeals to the masses and then promote via social media outlets and through email newsletters. Staying in contact with followers and customers will add a personal touch to your business, thus giving you the boost you need.
Get the Word Out
Business Insider offers the example that you can “Like” websites, articles, fan pages, videos and more on Facebook and with a click of the button. If you received an email with content that you wanted to pass along, there is no “Like” button to spread the word. Technically, you could forward it to a few friends, but it just doesn’t have the same impact.
If you do find yourself in a situation where you are emailing coupons, newsletters, or other things that folks find useful or entertaining, the lack of the option to easily share it with others causes you to miss out on hundreds, if not thousands, of opportunities to get your word out. Many new email marketing platforms are now adding the functionality of a “Share” button so that your email content can be easily spread throughout the social media sites and internet.
The integration of these two major marketing strategies is changing the way businesses can effectively get their word out to potential and existing customers. If you have not taken this next step to market your product or service, now is the time to learn how you can utilize this technology to your advantage.
This is a submitted article by Kurt Hughston Kurt, a freelance writer, editor and consultant. He spends most of his spare time traveling abroad.