You must have been incorporating all the possible white hat SEO tips for your website but are you still witnessing dwindling traffic on your website and even more dwindling conversion ratio of your brick and mortar or online business? Well, the problem might be the fact that your website is not optimized for local SEO and thus tends to miss out on the local customers and prospective client base which the business is in need actually.
So what is the concept of local SEO? It is nothing but ensuring that your website is optimized in such a manner where it turns up in the local geographical positioning related searches for services that many users tend to do these days. In case you are new to the concept of Local SEO, the following 2 things will help you get a fair idea of the same:
Businesses That Usually Use Local SEO
Does all business use Local SEO? Does your business and its online presence need to be optimized for local search strings? Well, first things first, Local SEO is usually incorporated by those businesses which have a limited area of serviceability.
Say for example, you are an auto mechanic is San Francisco, in this case you will have no use for a potential customer who comes on to your website searching for auto mechanics in New York. At the same time, if you are not getting those customers who are looking for auto mechanics in San Francisco then you are losing out on business.
In short any business whit a physical presence where people can contact you is in need of the Local SEO strategies.
Difference between Local and National SEO
The elements that affect the Local SEO and the National SEO are more or less similar. The difference lies in the way these elements are implemented. Here are the top 3 differences that you must keep in mind:
a. When you are performing Local SEO for your website, the first requirement is to get it registered to Google Places which is the mapping service that Google provides to users who are searching for certain shops or service providers in a geographical location. Also don’t forget to get your business registered with the other providers of the same service apart from Google.
b. Reviews, both in quantity and quality paly an extremely important role when it comes to the idea of Local SEO. While national SEO takes into account the reviews with a lot of weightage, the fact that the competition is more intense and the customer base is narrowed in a local listing makes the quantity and quality of the reviews far more important for the purpose of Local SEO.
c. It is important for Local SEO that your website has citations (that is the contact information) from other websites without any change in format or content.
If you’re new in the field of SEO and wish to make a mark, you might want to consider hiring a SEO firm in Orlando, FL. Expertise and experience of SEO experts is not something that you can outdo as a newbie and if you want fast results, seeking professional help is your best bet.