Inbound marketing is the use of blogs, social media, search engine optimization and other tactics to attracts visitors to your website and covert them into customers. As easy as it may sound, it is not a simple task and requires a lot of hard work and patience. With thousands of websites operating in the same niche as yours, it is tough attracting enough visitors to generate a profit. You will need to hire first-rate content writers and SEO consult for the job.
Inbound marketing can be divided into three stages: (1) Getting the traffic, (2) converting to sales and (3) analyzing the tactics. So how do you exactly pull them together and make them work for your business? Let’s discuss each one of them below and I hope you can learn from them.
Getting the traffic:
This is the first and ongoing phase of inbound marketing. It involves creating content for the website, optimizing the website for search engines, blogging and becoming active in social media sites to attract visitors.
- Content creation is the job of the content writer who writes informative and attractively arranged information about the products and services provided by the company.
- Website optimization is the job of the SEO web design, who optimizes the website for search engines by using keywords, contents and links. Most people use search engines, like Google, to find what they are looking for. This is the reason website optimization is so important.
- Blogging involves promoting your website and products through your own blog site. If properly done, blogs can be the best way to attract visitors. They themselves need SEO techniques to attract readers who are all possible visitors to your website.
- Social media sites, such as Facebook and LinkedIn, are great places to inform people about your company and its products. People you directly interact with in social medial sites are more likely to visit your site and purchase the product or service.
- Content marketing involves writing and posting informative articles in websites, such as ezinearticles.com, about your products and services to lead visitors to your site.
Converting to sales:
This is the second and ongoing phase of inbound marketing. It involves generating leads, attracting visitors to your site, and actually making them buy your products or services. Various techniques like cal to action, landing page, e-mail marketing, lead nurturing and automated marketing are employed to makes sales.
Analyzing the tactics:
This is the third phase of inbound marketing and it done periodically to assess and analyze the effectiveness of the tactics employed. It involves looking at the data relating to the number of visitors to your website, leads generated by blogs and contents and conversion rate. You can compare your results with published benchmarks to find out who well you are doing in comparison to your competitors.
Importance of SEO:
Search Engine Optimization (SEO) is very important in ‘Getting the traffic’ phase of inbound market. Without good SEO, both in you website and your blog page, it is almost impossible to attract visitors, without who there cannot be sales. Inbound marketing needs expert advice from an SEO Bristol for this reason.