Marketing a business is a strenuous and nerve-racking process. It is as crucial as the products and services you are offering. And with today’s figures, it shows that 86% of business-to-consumer marketers use content marketing to boost sales, and 84% of those are already taking advantage of social media in making their business known to their target market and the population in general.
If you are one who takes marketing seriously, then you should be using social media as one of your tools for your marketing strategy. However, the content that you create must be able to draw the attention of the social media realm, or it won’t be in any way effective at all. Make sure to make these 4 your guidelines when thinking of your content:
- Timeliness. People care about and give extra attention to anything current and trending. Being in tune with what’s happening with the here and now gives people the opportunity to jive in with others around them, giving them a sense of belongingness. For example, let’s say that you are part of the tech community, and Sony just launched its newest smartphone, the Xperia Z Ultra; of course, in order to stay ahead of the game and your peers, you’re going to scrutinize the device based on references that has something to do with the said handset. Articles with regard to that current matter will surely get a boost with a number of netizens showing interest on them in the form of likes, tweets, and shares.
- Newsworthiness. The newsworthiness of content is dependent on a myriad of factors. What one may deem as interesting might not interest the other at all. So, whenever you’re writing an article, consider the context and your target audience. If you have figured out your niche, make sure that the content you will be writing about will matter to them; it should provide them with valuable information. A newsworthy content derives its power from timeliness, impact, location, relevance to its demographic and human interest in general.
- Insider view. Your target consumers, more often than not, are much more interested with the issues that revolve around the main topic than the meat of the matter itself. Some prefer seeing the picture from a different angle. Aside from the product per se in the case of a specific mobile earphones brand, people want to know the company that made it, its reputation, the conceptual stage of the product, its development, and manufacturing, and the credible consumer reviews not driven by the company’s influence.
- Wit. The goal of social media is to form an environment conducive for interaction. And one of the best instigators of a genuine interaction is jokes. Be real with what you write, throw some jokes, and if you want, you can be sarcastic at times (just avoid tactless statements). Soon enough, you’ll be able to see consumers interacting with you via social media.
After coming up with an outstanding article, it’s now time to share it to the general public and let social media do its magic. Remember, it all starts with CONTENT.