After the Panda and Penguin updates, the relevance of quality content is felt a lot more now than ever before in the Internet industry. Hence, the trend of guest blogging is welcomed with open arms by both the webmasters who get free content for their website as well as the bloggers striving to drive more traffic to their site by earning an important link in the process.
Many of you might argue that you write, say 4 posts, every day and still it didn’t make much difference in your blog traffic. Well, I won’t argue with that because at the end of the day, quality overrules the quantity of links any day. And this rule very well applies to guest blogging as well.
So to make sure that you have the right approach in your guest blogging endeavors, here are a few things that you must keep in mind:
1. Work On Long-Term Benefits – The truth is – you’ll have to work your ass off if you’re writing the guest posts yourself. Writing is time consuming and a good insightful post does take a lot of your time. Add to it the time consumed in communicating back and forth with various webmasters and finally make one of them agree to publish your post is not an easy job.
At the end of it, what do you get? Only 5 additional visitors per day from one post? And if you’re contributing, say 50 guest posts every month, it would be what…250 extra visitors per month? It’s just not worth it. Right? Well, yes if you choose to see it that way. But if you do a little more math, you’ll know that this actually means thousands of additional visitors over the years.
Interestingly, many SEOs believe that your target should be to get links from bigger and popular blogs. Sure, that would help your blog a lot but it is also true that while these blogs can drive a lot of traffic to your website, they do get hundreds of guest posting requests every month. So, the chances of being a guest blogger on such sites are limited.
It is thereby best that you concentrate on long terms goals by writing for small yet established blogs and slowly build your site’s traffic, recommends the experts at SEO Consult.
2. Take Links From Relevant Sites – After Google’s Penguin Update, it isn’t difficult to hide around for too long if spam links are a part of your SEO strategy. Contribute as a guest blogger only to blogs that are related to your niche. If you have a blog about tech blog, then you can contribute posts about various apps, computer accessories, and others.
You may even strike a middle-ground when contributing posts to a slightly different niche. For example, if you have a photography site, you can contribute a post to the gadgets section of a tech site talking about the best cameras for underwater photography.
3. Place Your Links Judiciously – Most bloggers prefer to place links in the body of the content. But placing links in your bio will also work just as well. Many people read the guest blogger’s bio and having backlinks there direct the visitors to your website.
Finally, you have to be patient. It will take a few months before you begin to see any noticeable change in the traffic of your website.
