Remember the early 2000s when people happily handed out their email addresses? Yeah, that doesn’t happen anymore. Fast forward to 2016 and you’ll find that people only hand it out nowadays if it’s an absolute necessity. Who can blame them though? There is just so much spam going around these days due to sketchy autoresponder tools that would make us think twice if our email accounts are safe.
This makes it hard for legitimate businesses to reach out. Well, not to worry because we are going to let loose some excellent tips to help you grow your email list. The truth is that the spam rate has fallen and is now less than 50%. Well, it is still very high – 1 out of 2 emails is spam – it’s a good sign.
Use sign-up popups on each page of your website. It gives your readers 50% content and asks them to sign-up to read the rest. If your website is subscription-free, then in that scenario, it is very important that an easy redirect link is available to readers on every page.
Add Sign-Up Options On Your Social Media Accounts
These days social media platforms have become more and more business friendly. You can add a signup tab on your social media account and expect a great amount of signups if you’re active on your page. Here is a guide to further help you achieve this.
Interactive Landing Page
A landing page is where visitors generally land on or arrive to know about your product/service. Making it interactive can help you grow your email list significantly. Attractions can include downloadable content, in the form of a video or a trial app. Either way, if users see a vibrant page and an incentive to submit the email in the form of free content, they are bound to submit their email address.
Market Your Site And Social Media Accounts
We’ve established how your website and social media accounts can assist you in growing your email list. If you want it to keep growing you need to drive traffic inwards. Through ‘White Hat SEO Techniques’ you can reach out. If your site is already incorporating the techniques mentioned above, your email list will grow exponentially. You can also hire a Chicago SEO company to improve your website’s SEO.
Get Email Addresses Physically
You must be wondering, isn’t doing things physically an ancient art? You’ll be surprised how many companies are applying this tactic. You can use events and workshops to ask people to submit their email addresses on a physical piece of paper. The idea is to make a big fat list and hit the market from both electronic and physical channels.
P.S: Make sure to have a form to collect information. The form should not, however, ask for personal details.