Why Samsung Still Leads The Smartphone Race

After besting its archrival Apple in last quarter, Samsung is still in the lead in the smartphone race. The Korean mobile phone company’s full Q2 sales report shows 50.2 million smartphone units sold. That’s almost half of what Apple sold, which is a decent 26 million. Despite the legal challenge from Apple, Samsung continues to rack up profits and for very obvious reasons.

Samsung beat Apple in Q2 because of its flagship phone, the Samsung Galaxy S III. The high-end device faced very little competition from HTC and LG. With no new Apple device in the picture, it was easy for Samsung to secure the top spot. The phone also received good reviews from industry experts, contributing to its great market performance.

Best Smartphone Samsung Galaxy S III

Samsung’s success, however, was not only due to its high-end device. While Apple is only targeting the high-end market and with only one smartphone, Samsung is earning more with its many smartphone options available in different price brackets. Samsung’s strategy was smart. It also helped the company break a record last quarter, making up for the slow performance of other electronic businesses.

The question now is whether Samsung can stay on top of the list for the next two quarters. Most likely, the chances are slim. Apple’s next-generation iPhone will definitely make it more difficult for the company to strategize. The holiday demand trend will also determine Samsung’s overall performance in the market.

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Joseph Enmanuel is a Tech Blogger. He's Currently working in Wireless Emporium, Inc - A trusted source for cellphone accessories : iPhone 5 accessories, chargers, batteries and etc. You can follow him @WirelessEmp.


3 Responses to “Why Samsung Still Leads The Smartphone Race”

  1. Wendy Potter

    Aug 15. 2012

    from an iPhone user to Samsung user! I love Galaxy S III!!

    Reply to this comment
    • Joseph Enmanuel

      Aug 16. 2012


      Good to know that you shifted from iPhone to Samsung, in my case, I shifted from Nokia to Samsung phone, so far, I’m happy with my phone now.

      Reply to this comment
  2. Glamour Moments

    Aug 22. 2012

    Am using Samsung Galaxy Y, and I believe Samsung smart phones are most in demand and easy to use…Am wishing to own a Samsung Note 🙂 winks

    Reply to this comment

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