If you own a business, there is a good chance you have an accompanying website. However, not ever owner takes into consideration the importance of this piece of digital real estate. In fact, you could be losing out on sales right now without having the right improvements. What can be done to enhance online user experience while promoting your business in this virtual environment?
Responsive Design Audits
A responsive design for your website means nothing if the pages don’t look right on smartphones or tablets. You want to make sure that everyone has a good experience when visiting your site. Make sure that user experience is optimal for mobile technology by delivering a clean and easy-to-use responsive interface.
Direct Chat Communication
According to studies, people are more inclined to buy goods and services from a company whose website has live chat support. In fact, more than 80 percent of consumers admit that simply knowing that live chat from things like call center plus services influences their decisions to make purchases. It provides comfort and excellent customer service; two things you want all customers to experience.
Making sure all images are optimized plays into search engine optimization, site speed and customer experience. Statistically, most consumers will leave a website if it takes longer than a few seconds to load up. Images are some of the most prevalent culprits of this problem. You also want to make sure that you have ALT texts attached to each one. It contributes to things like user experience as well as SEO enhancements.
Social Media Integration
Never underestimate the power of social media. Integrated profiles, comments and more within the business site can be beneficial to give the sense of activity. A site that sits stagnant for months on end is less attractive to potential consumers. Things like the Twitter feed plugin and Facebook profile widget are excellent additions for engaging social markets.
Customized Design and Appearance
You don’t want to leave your business website with a default template or a plain and featureless design. You want something that appears unique while making the user feel like the experience was something new. While this can be difficult given the nature of the Internet, it’s still in your best interest to try and provide that unique experience.
Video is one of the biggest trends for delivering information and advertisements. Adding this medium to your site gives people something to watch and enjoy. A lot of businesses will incorporate things like YouTube videos to promote products and services. Perhaps a how-to video is just what your site needs to give consumers a sense of trust in your brand.
Your website is the representation of your business in the digital world. It needs to be as productive as your brick-and-mortar location. You’ll need more than just a few pages detailing your products and services. Content, direct sales, contact information and more are all part of how the business website can deliver an additional revenue stream. Enhance your online success by having the right improvements added for your needs.