For non-designers, the concept of creating a logo might be a daunting prospect. Fortunately, with the right advice and a bit of effort, it is not as difficult as you might think. In fact, it can be quite a lot of fun. It is also easier in some ways, if the logo is for yourself, as you have a personal idea of what you want. You have a vision. Often, this is hard to get across to a professional designer.
To help you get going and create a great logo, we bring you 7 Easy Logo Design Tips for Non-designers.
1. Understand the objective for your Logo Design
You cannot even begin to think about a logo, let alone design it without a clear concept in your mind. Logo design is important and should not be taken lightly. It needs to be appealing to the target market, easily recognizable and stand out from the crowd.
Understand the values of the company. Also, get to know the industry. What are the competitors doing? What is the market? Think about the target market. What are the demographics, what are their likes and dislikes? Where does the company see themselves in the future? You need to create a timeless logo that will appeal to current as well as future target markets.
Get a firm understanding of the customers and the market before you even begin to design.
A large part of this is getting a solid brief from the client. This is not always easy. The more you understand what they want, the easier your job will be. You do not want to spend many hours revising the logo due to a misunderstanding of the requirements. Insist on a comprehensive brief and hope you are allowed the creative freedom to run with it.
2. Keep it simple
The key to logo design is to keep it simple. If you make it too complex or involved, it will not work. Stick to one, maximum two colors. You do not want a confusing kaleidoscope of colors. A good test is to see if the logo works in black and white.
The same applies to fonts. Multiple fonts will confuse the message and confuse the viewer.
It is also important to remember that the logo will have to be used on multiple backgrounds, dark and light. Try to imagine all applications of the logo so that you design something versatile that will work under all circumstances.
By this stage, you might already be thinking, this is too challenging. Don’t worry. There is always a free logo maker to help you. It will make the process quick and easy.
3. Make it relevant
It is essential that the logo is relevant to the business that it represents as well as the potential target market. The colors need to be relevant, the design and the layout. A too modern design, for example, for a traditional product or company will alienate most of the target market.
The logo needs to form the foundation of the company’s brand.
You are not going to come up with the ideal solute straight off the bat. You need to throw ideas around, give it lots of thought and brainstorm. Do not be afraid to get other people to come in and help with ideas. The more, the better.
5. Plan on paper first
As much as we all fancy ourselves computer natives, with logo design it pays to sketch on a bit on paper first. You do not have to be a great artist. Sketch ideas out on paper, play around with them and see where it takes you. Let your imagination flow and try everything. Later you can narrow it down to ideas that have potential and those that do not.
6. Avoid existing tends
The entire point of your logo is to stand out. If you make it similar to your competition, that will be imposable. Be brave, be creative and be different.
There is nothing wrong with taking some inspiration from other companies in your field but never try to emulate them. You will then just blend into the cowed or, at worst, boost your competitor’s brand. Stand out and be different. Look for a new angle that will appeal to your target market.
7. Use negative space creatively
There are many great logos that have a “hidden message” in their negative space. If you can pull that off, excellent. If not, at the very least, be aware of negative or white space and understand how important that is to the logo.
You need to look at the bigger picture in totality, not just the logo.
Logo design is important, do not take the task lightly. There are many ideas to help you as well as great resources. But if you are already a designer, then it will be worth reading the logo design tips for your skills. Or you can read the important rules you need to follow in creating a logo.
Good luck with your logo design.