Unless you’re a celebrity like Kim Kardashian or Taylor Swift, gaining followers to your Twitter account can be very difficult. Yes, it can take time and strategy, but by successfully creating a solid Twitter following you will find that your social media account can not only boost traffic to your website but also help you connect more easily with your target audience.
Of course, building a Twitter following can seem like a daunting task, however, with the right tips and tricks you’ll see your following increase daily.
Studies have shown that the more you tweet, the more followers you are likely to gain. Users with less than 1000 tweets tended to have less than 100 followers, while those that have tweeted more than 10,000 times had a much higher following of around 1000-5000 people.
Now of course most people don’t have enough time to tweet every hour, but there are plenty of post scheduling tools that will allow you to spend maybe a couple of nights a week writing out your posts for the week.
It’s also a good idea to get into the habit of tweeting ad hoc when you get a spare moment, such as during your daily commute or when you’re in a queue.
Make Sure You Have a Focus
Twitter users like to follow an account with a focus, so if you plan to blog about celebrities one day and politics the next you’re going to find it difficult to build up a loyal following. Take Liverpool FC fan blog the Empire of the Kop, this blog only posts about one football team and has become highly successful on Twitter with over 1million followers. The blog is even considered one of the Top 50 football blogs in the UK. This success was achieved through a clear blog focus.
Don’t Be Afraid to Follow Others
Only celebrities manage to achieve a high ratio of followers to following, yet a lot of blogs make the mistake of thinking it’s bad to follow other Twitter accounts to keep their ratio down. But you must remember Twitter is an incredibly social platform, why will someone want to follow you if you refuse to follow them? Plus following someone on Twitter is the first step in getting them to follow you back.
One good place to find followers is to use a free tool called Tweepi, which scans the lists of accounts you follow and suggests other accounts that follow them.
Engage with Likeminded Accounts
There is a community for just about everything on Twitter so it makes sense for you to find people who are interested in your blog topic and engage with them. For instance, if you want to blog about restaurants and food in your area, you should follow and chat with fellow food bloggers and the accounts of local restaurants as these people will likely read your blog posts and retweet your posts to their customers and readers.
Keep it Fun
The most important piece of advice when trying to build a Twitter following is to remember not to take Twitter too seriously. Social media is meant to be easy going and fun. Take the time to engage with whatever’s viral at the moment and remember to chat with as many people as you can. You’ll find your following and your readership will grow all while you’re having fun online.