This is the same question I asked to myself this morning after checking out the official homepage of Smart Philippines. And come to think of it, the place where I work is very near to one of their offices here in the metro. One second I looked into their website and then I turned my head looking towards to the signage of their office – yeah, I can see now that it really changed.
I know for a fact that SMART Philippines is (as always) aggressively advertising their new promos, plans and new gadgets lately. Then this new logo suddenly came up. Actually the new SMART logo was first seen last night during the BEP concert, according to Abe.
And so, since I really can’t find for some factual information from Google on what’s with the new SMART logo and why did they changed it? I sent a text message to a friend of mine who is currently connected to SMART Philippines. To my surprise, she doesn’t know at all. She told me that their management sent them the same new logo without any information about it – it’s quite strange. One thing I know when you change your official logo, it means you have something new about your business since a logo represents your company.
Late this afternoon, I saw from Smart Communications, Inc. official Facebook fan page about this new logo and it looks like they just want to establish a new look and feel about their business and they even designated Black Eyed Peas’ Apl.De.Ap as their new ambassador – read more about it here. And they also published a short video about their new logo saying”
I am pretty sure it will not stop here and not just with a new logo. In the coming days we’ll be hearing more great news from SMART Communications.