What is Digital Signage Software and How it helps in your Business

Key trends in digital signage include menu boards, interactivity, and analytics. Effective digital signage is much more than using a display to capture the customer’s attention. With mobile devices in common use in today’s world, the customer doesn’t focus as much on basic digital signage today.

Mobile interactivity can help to engage the customer. Since the customer is likely to have a smartphone or tablet in hand, digital signage can push content and coupons to catch his or her attention. Integration of special offers and displays is an effective way to drive sales. Navori signage software helps users manage digital signage portfolios.

Advanced Screens

Another trend involves the use of advanced screens in display signage. Higher screen brightness can be employed to catch customer attention with or without interactive touchscreens.

Other new technologies help users to interact hands-free with 3-D displays. Users don’t need to touch the screen to interact with it. However, reviewers say that consumers prefer a tactile interaction. Designers are considering a recessed screen that imitates a keyboard to invite user touch.


Digital Signage Software

Digital signage was once considered something that only large companies could afford. However, digital signage software makes it easier for small businesses and organizations to acquire digital signage.

For example, a small company could begin with a basic solution, such as a USB interface for content and an attractive LCD display. From that point, a small business could move up to digital signage players to avoid the need for media players. By upgrading digital signage software, the small business avoids the expense of new hardware.

Content Manage Systems

The right digital signage software can help the business increase customer engagement and sales as it publishes fresh new content. Digital signage software should be easy to use and offer scalability. If users can’t leverage the tool, content will age too quickly.

With so many content management system (CMS); options available, it’s sometimes challenging for businesses to choose one that gets the job done. An effective CMS allows the user to schedule what content is displayed on a digital signage screen at a certain time.

Some CMS tools require the user to create content within while other options allow the user to create content in a wider variety of software applications and import the content into the CMS. There are many different options. Some require specific requirements and others make sense for niche users. Some CMS tools are free (with lots of opportunities to make in-system purchases) while others offer a subscription model. Some allow users to store content in a private cloud. Others offer a downloadable program.

The reason to use a CMS is obvious. You want to create content that delights customers and simultaneously streamline workflows. However, many CMS systems are difficult to use, don’t have key features, and become outdated too quickly.

How do you choose the right CMS for your needs? Let’s discuss some of the key features you may be looking for.


Digital Signage CMS

All CMS tools should have several basic features. The CMS should be easy to use. Many of today’s new CMS tools are easier to use than earlier versions. Previous CMS instruction manuals were difficult to decipher. Businesses were required to train users on the system as well.

Today’s premium CMS tools offer a user-intuitive interface. Although many competitors say they offer this feature, it’s important to test the tool. Difficulty is still a top reason users don’t like the CMS system in use at their business or organization.

The user interface should be simply designed and a breeze to navigate. Content creators and schedules should understand the CMS without extensive training. Small and medium-sized businesses with fewer employees or resources need a CMS that works hard because fewer humans are available to train and manage the CMS.


Content Creation

Many users like the idea of integrating technologies. For instance, if your team is already comfortable with a range of creative tools, it’s counter-intuitive to ask them to forget about the tools they love. A new CMS can allow content creators to use an existing suite of creative tools and import content to the CMS.

Naturally, if this scenario applies to your team, look for a CMS that supports common file types. Look for a tool that enables users to drag-drop content to new zones. Look for a CMS that simplifies the ability to import content materials from external programs, like Adobe, Google Drive, or Microsoft products. This feature is perhaps one of the most important for small business users to consider.

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