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What is Reputation Management for Medical Practices and Why It Is Important

Medical and dental professionals usually have a loyal group of patients who visit their office. Of course, successful medical professionals are always looking to attract new patients. Operating an eye-catching website can help medical professionals to accomplish this goal. Consider some of the main elements of a popular, attractive website


A Website with Easy Navigation

A website with easy navigation is key to attracting more patients to a medical practice. Easy navigation means that patients can find exactly what they are looking for on the website within a few seconds. For instance, if patients are looking for the qualifications of a dentist or the contact information of the office itself, they should be able to find that data right away. Or, if they are looking for a profile of a particular dentist or doctor in the practice, it should be easy to arrive at that information. A relaxed experience with a medical professional’s website can persuade a patient to contact the office and make an appointment.

Setting a Practice Apart from the Crowd

The website of a successful medical professional looks different from their competitors. The images, colors and basic design of the website is not from a template. It is customized to reflect the values and goals of the medical office and the professionals who work there. The idea is to operate a website that visitors remember when they are looking for this type of professional.

Search Engine Optimization or SEO

Search engine optimization, or SEO, is important to a growing medical or dental office because it makes it easier for patients to find the business during an online search. Ideally, the owner of a medical or dental practice wants their business to come up on the first page of search results. Most people don’t look past the first or second page of search results when looking online for a medical professional or any other type of business. So, it’s extremely important to have the right keywords in place so a medical or dental practice comes up in a search right away.

Communication with Patients

Having open communication with patients or potential patients is very important for a successful medical or dental practice. In short, patients should be able to contact a medical practice in a matter of moments. Of course, most medical or dental practices have their office contact information including an address, phone number and email address in a prominent place on their website. Another thing successful medical and dental practices can do is to offer a live chat service. This means when a visitor or patient arrives at the medical professional’s website, the live chat option pops up right away. Patients can text with a representative to ask questions and even schedule an appointment online. If the office is closed, a patient can leave a message via the live chat. A live chat option is especially appealing to patients who do most of their communicating, research and appointment making online.

Reputation Management

Any medical or dental practice with a website must be concerned about reputation management. Reputation management is important because potential patients read reviews of businesses including medical and dental practices. A review can sometimes be the difference between a patient calling an office or moving on to find another. So, if a patient posts an unflattering review of a doctor or dentist’s practice, it must receive a response from the professional. For instance, say a patient visited a dental office and posts a review stating that she waited a very long time to be seen by the dentist. A response from the dentist may include an apology and an explanation that several members of the office staff were out sick that day. The remaining office staff members were overwhelmed, and this caused delays for patients. The response should also include an invitation for the patient to return so the practice could have a second try at giving her a better experience. This response would take some of the bite out of the patient’s initial post. More importantly, the response would prove that the dentist cares about the experience of each and every one of his or her patients.

Lastly, these are just some of the elements of a successful website of a doctor or dentist‚Äôs practice. As a note, it’s important for medical and dental professionals to frequently update their websites. This makes the experience fresh for returning patients as well as patients who are recently new to the practice. Getting the help of professionals such as Solution21 who have experience setting up websites for doctors, dentists or surgeons can be a valuable option to take advantage of.

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